Rolex unveiled an impressive lineup of new watches in 2025 at Watches and Wonders, catering to a wide range of enthusiasts. These releases blend innovation with tradition, offering something for both collectors and everyday wearers. From a groundbreaking new model to refreshed classics, here’s a breakdown of what’s new.
Rolex’s 2025 unveiling of the Land-Dweller is a landmark moment in the brand’s history, introducing an entirely new collection that diverges from its tradition of incremental updates. Unlike the subtle refinements seen in models like the Datejust or Submariner, the Land-Dweller brings a bold, fresh design language and cutting-edge technology to the table. Available in 36mm and 40mm sizes and crafted in luxurious materials such as platinum, Everose gold, and white Rolesor, this release caters to diverse preferences while maintaining Rolex’s signature elegance. The standout white honeycomb dial paired with the sleek Flat Jubilee bracelet—a modern evolution of the classic Jubilee—creates a striking yet cohesive aesthetic. This isn’t just another watch; it’s a statement of innovation, signaling Rolex’s intent to redefine luxury timepieces while honoring its heritage.
The novelty of the Land-Dweller lies not only in its design but also in its technical achievements, headlined by the revolutionary Calibre 7135 movement. Operating at a high frequency of 5 Hz (36,000 vibrations per hour) and featuring the Dynapulse escapement, this movement delivers exceptional precision and efficiency, supported by 32 patent applications, 18 of which are unique to Rolex. The watch’s 20% thinner profile compared to the Datejust 41, combined with an exhibition caseback, showcases its intricate mechanics—a rare move for Rolex that invites enthusiasts to appreciate the craftsmanship. The Flat Jubilee bracelet, while reflecting the growing popularity of integrated designs in the watch community (a trend pioneered by Audemars Piguet and Patek Philippe decades ago), is distinctly Rolex—blending modern sleekness with the brand’s iconic style. This release positions Rolex as a forward-thinking player in a market increasingly captivated by such aesthetics.
Priced between 13,300 CHF and 111,500 CHF depending on size and material, the Land-Dweller is a premium offering poised to become a collector’s favorite, blending technical prowess with timeless appeal. Its arrival has sparked excitement among experts, who view it as one of Rolex’s most significant launches in recent years. Far from merely following trends, Rolex has crafted a collection that feels both innovative and authentic, merging its storied legacy with a vision for the future. The Land-Dweller isn’t just riding the wave of integrated bracelet popularity—it’s redefining it, proving that Rolex can adapt to contemporary tastes while setting a new standard for luxury watchmaking.
| Model Reference | Case Material | Size (mm) | Dial Color | Price (CHF) |
|---|---|---|---|---|
| 127234 | White Rolesor | 36 | White honeycomb | 13,300 |
| 127334 | White Rolesor | 40 | White honeycomb | 14,200 |
| 127235 | Everose gold | 36 | White honeycomb | 40,100 |
| 127285TBR | Everose gold, diamond bezel | 36 | White honeycomb | 84,200 |
| 127335 | Everose gold | 40 | White honeycomb | 43,900 |
| 127385TBR | Everose gold, diamond bezel | 40 | White honeycomb | 98,400 |
| 127236 | Platinum | 36 | White honeycomb | 56,400 |
| 127286TBR | Platinum, diamond bezel | 36 | White honeycomb | 90,500 |
| 127336 | Platinum | 40 | White honeycomb | 60,600 |
| 127386TBR | Platinum, diamond bezel | 40 | White honeycomb | 111,500 |
Next up, the GMT-Master II rolls out two new variations that are tailor-made for anyone with a passport and a love for standout style. First, meet the Sprite (Ref. 126729VTNR) in 18 ct white gold. This beauty rocks a green ceramic dial—a Rolex first—and pairs it with a black-and-green Cerachrom bezel. It’s got that cool left-handed vibe, runs on the trusty Calibre 3285 with a 70-hour power reserve, and comes in at 44,500 CHF. It’s interesting, will the nickname ‘Sprite” still stick to this model, or will it receive a new nickname? Maybe it deserves a new nickname, like Rolex Mountain Dew, or Rolex Monster Energy? Let’s see.
Update 26 May 2025: As of this moment, it seems that some collectors are sticking to the “Sprite” nickname, while others have adopted a new nickname, “Absinthe“, which we also like and support!
Then there’s the Root Beer (Ref. 126715CHNR) in 18 ct Everose gold, sporting a tiger iron dial—think tiger’s eye, red jasper, and hematite mashed into one gorgeous, earthy mix. The black-and-brown Cerachrom bezel ties it all together, and at 47,100 CHF, it’s a splurge for those who crave something unique. Both are water-resistant to 100 meters, blending durability with serious wow-factor—ideal for jet-setters who refuse to compromise. Same question here, will it stick to the old nickname, or does it deserve a new one? Rolex Nicknames is an interesting science in itself. Check our Rolex Nicknames Guide if you are curious to find out more about it.
